Marketing Audit Essay Sample - Sample Essays.

A marketing audit refers to a systematic analysis, evaluation, and interpretation of the business marketing environment.This keeps a check on both internal and external factors, the goals and objectives, principles, areas pertaining to problems and issues, etc. so that a strong action plan can be recommended to enhance the marketing performance of the firm.

Our initial meeting as a group was done three days later since it gave us time to conduct individual researches in a bid to familiarize with the Nokia Corporation. The group leader came to the meeting with the required format for writing a marketing audit report and we had to split the sub-topics so that each area would be covered thoroughly.

Marketing is the management process that seeks to maximize returns to shareholders by creating a competitive advantage in providing, communicating and delivering value to customers thereby developing a long-term relationship with them.

Definition: The Marketing Audit refers to the comprehensive, systematic, analysis, evaluation and the interpretation of the business marketing environment, both internal and external, its goals, objectives, strategies, principles to ascertain the areas of problem and opportunities and to recommend a plan of action to enhance the firm’s marketing performance.

The marketing audit consists of the examination of the main factors that are relative to the companies marketing situation.. One of its tasks is to audit the different world divisions in a very independent and systematic manner. 3M, instead of organising a central department responsible for the marketing auditing, has an unusual marketing plan audit procedure.

Fsafa Essay. nationally and internationally, KFC knows the importance of controlling the operation especially the service quality and products despite the differences in culture, language, local law, financial markets, and marketing strategies, through the Tricon International division, which is a marketing arm of the company.

The Audit Process How we will audit your marketing operations. A Marketing Audit does exactly what it says. If your marketing operations are inline with your business objectives, and fit well within your corporate capabilities, you will benefit from improved marketing and higher profit potential.

Marketing Audit Essay Sample. Abstract Since the beginning of the 1990s significant research has been conducted into the extent to the extent in which firms in various sectors efficiently use marketing approaches and the relationship between marketing tools utilisation and firm performance.

Audit. Q1 - What is the relationship between the risk assessment process and the collection of audit evidence? The risk assessment process happens at the very beginning of the engagement and is to determine the level of risk present in the company.The risk assessment phase is when the auditor assess the client’s situation, conducts an independence threat analysis and decides whether to.

Auditing. Auditing is a systematic and independent examination of data, statements or reports, operations and performance on the true and fair view or in material respect of the financial position in accordance with international reporting standards.

The marketing audit, in addition to contributing to the strategic and tactical planning process, will continually monitor the implementation of the marketing programs, and will advise on significant deviations from the planned expectation with recommendations to allow.

Remember, this is an outline guide only and any marketing audit needs to be tailored to the specific requirements of the prevailing environment, the sector and the required outcomes of the plan to be generated which may require different areas and models to be considered.